Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation
نویسندگان
چکیده
منابع مشابه
Mass Customization
Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...
متن کاملProduct-Line Competition: Customization vs. Proliferation
Consumers are increasingly demanding products that closely match their individual preferences, and advances in manufacturing and information technologies have made it possible to satisfy this demand. This can be done in two ways. Under the traditional approach, firms can produce a larger number of product variants, and the greater selection enables consumers to find products that are closer to ...
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This paper provides a roadmap of how mass customization can be applied to footware design. Particularly, the following questions are to be considered: What shoes are being customized in the market? Can you give more examples? What is the difference between a pair of “tailor-made” shoes with a mass customized one? What is the value derived from the footwear customization? What is the additional ...
متن کاملMass Customization for Evolving Product Families
Evolution of products is inevitable throughout their life cycle – driven by advancing technology, increasing customer requirements or bug fixes. Therefore, the set of components as well as the dependencies between those components are getting more complex and only few experts are able to configure products. But in mass customization scenarios it is desired to generate products specific to custo...
متن کاملMass customization in the product life cycle
This study presents an introduction to mass customization in the product life cycle—the goal of mass customization, mass customization configurations, and new customer integration techniques, modular design techniques, flexible manufacturing systems (FMSs), and supply chain management methods. The study reviews three selected books and twenty-one selected papers—early papers that describe the g...
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ژورنال
عنوان ژورنال: IEEE Transactions on Engineering Management
سال: 2007
ISSN: 0018-9391
DOI: 10.1109/tem.2006.889064